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Marketing & Advertising

Short-form video spend, attributed to revenue

SourceMedium syncs TikTok Ads campaign data and joins it with Shopify orders to measure real performance—not just platform-attributed conversions.

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TikTok Ads

Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.

Why TikTok Ads?

TikTok is the fastest-growing ad platform for DTC brands. SourceMedium connects TikTok spend to actual orders so you can compare efficiency against Meta, Google, and other channels with confidence.

Campaign + creative performance

Campaigns, ad groups, and individual ads with spend, reach, and video metrics.

Spark Ads tracking

Creator content and organic posts used as ads are tracked alongside paid creative.

Audience demographics

Age, gender, and region breakdowns reveal which segments convert best.

Cross-channel comparison

TikTok performance normalized alongside Meta, Google, and other platforms.

What you can ask

With the AI Analyst, you can query TikTok Ads data using natural language. Here are some examples.

What's our TikTok ROAS compared to Meta?
Which TikTok campaigns have the lowest CPA?
Show me TikTok spend and revenue by week
What's our TikTok cost per new customer vs. repeat?
Which ad creatives drive the most attributed revenue?

Joins with other integrations

TikTok Ads data is designed to join with your other data sources for unified analysis.

Shopify Meta Ads Google Ads Klaviyo

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

1

Connect TikTok Ads

OAuth into TikTok Ads Manager and select advertiser accounts.

2

Attribution setup

TikTok data joins Shopify orders using your attribution model.

3

Cross-channel analysis

Compare TikTok efficiency with other connected channels in unified tables.

Related integrations

More connectors in Marketing & Advertising to expand your unified data model.

Meta Ads
Google Ads
Shopify
ChatGPT Ads

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.