Why SourceMedium

One accountable partner for the data your business runs on.

SourceMedium maintains the commerce data foundation underneath the agents, reports, and applications your team uses. More flexible than an analytics app, with less operational burden than building in-house.

Book a walkthrough Explore the foundation

Trusted by operators at 100+ e-commerce brands, including LMNT, CPAP, and Neuro.

Behind every growth decision is a data question. Most brands can't answer it.

Your team debates which numbers are right instead of deciding what to do next.
You're paying for multiple tools, and still can't get a straight answer on CAC or LTV.
Every board deck starts with a scramble to reconcile sources.
Your last data hire left. Now nobody knows how anything was built.

The symptoms appear in reporting. The root cause is a fragmented data foundation, and another dashboard does not fix it.

Warehouse, integrations, dashboards, attribution, and AI: one purchase, one vendor to hold accountable.

Connect

Connect the systems your team relies on

Prebuilt connectors for commerce, ads, subscriptions, and operations.

Model and maintain

Build one trusted data foundation

We reconcile source differences, document business definitions, run automated quality checks, and manage changes without breaking downstream reporting.

Use everywhere

Use the same governed data across AI, dashboards, attribution, and direct BigQuery access with Pro

Answers in Slack that can show their SQL, copyable Looker Studio dashboards, and standard SQL against the same tables.

What's included

1 Managed BigQuery warehouse Query directly or connect standard BigQuery-compatible tools. Customer-owned deployment is also available.

2 63 integrations Direct connections to commerce, ads, email, subscriptions, and ops.

3 Data cleaning, merging, and transformation Managed by SourceMedium with production-grade conventions.

4 7 reporting modules 20 documented views organized around recurring monitoring, diagnosis, exploration, and metric-governance work.

5 Multi-touch attribution Cross-channel reconciliation with contribution insights.

6 SourceMedium Agent in Slack Analytical answers can show the SQL they ran; methodology answers point to their governing sources.

7 Customer Solutions Engineer Initial onboarding includes solution hours with a US-based Customer Solutions Engineer. Setup for supported standard connectors is handled by SourceMedium; your team grants access and approves the results.

Included capabilities and delivered data are documented in your proposal.

See pricing

SourceMedium runs and maintains the BigQuery warehouse behind your AI and reporting tools. Pro adds direct warehouse access.

Pro adds direct BigQuery access so your team can query modeled tables, connect compatible tools, and build on the documented schema. Custom extensions are scoped separately.

See all integrations

Direct modeled-table access with Pro

With Pro, query with standard SQL and connect BigQuery-compatible tools.

Documented schema

Consistent naming and stable definitions your data team can extend.

Portable reporting assets

Copy, customize, and reconnect retained dashboards when needed.

When your team trusts the numbers, meetings shift from 'where did you pull that?' to 'what should we do?' 4,000+ automated checks run daily to catch issues before they reach reports.

Present to the board and explain where every number came from. Onboard a new analyst: they can use the documentation from day one. Your data team builds on the maintained schema instead of losing their week to pipeline repair.

Your team stops debating dashboards and starts shipping decisions.

Explore documentation

4,000+

automated quality checks daily

180+

defined metrics

Schema commitment

supported long-term; build on it confidently

Documentation

you can actually read (and onboard new hires with)

SourceMedium Agent delivers answers in Slack. Included access and usage are documented in your proposal. Analytical answers can expose the underlying SQL. Documentation and methodology answers cite the governing sources.

An answer you cannot inspect is a number you still have to defend. Because SourceMedium Agent reads the same maintained schema as your dashboards, its answers reconcile with the reporting your team already trusts.

SQL behind analytical answers

Open the query, run it in BigQuery, verify the number.

Cited methodology

Ask how a metric is defined and the answer points to the definition that governs it.

One set of definitions

The AI reads the maintained schema your dashboards use, not a separate copy.

See SourceMedium Agent

If you leave, you keep your copied dashboards, delivered documentation, and, on Pro, customer-built SQL and models, and you can request an export of your modeled data for 30 days after termination. SourceMedium-managed refreshes stop at offboarding, and hosted data may be deleted once the 30-day export window closes.

Delivered data remains usable

Request an export of your hosted data within 30 days of termination and load it into a BigQuery instance you manage.

Modeled BigQuery data can move to your Google Cloud account

Your work remains portable

Copied reporting assets, and on Pro the models and SQL your team built, stay yours, so you do not start from zero.

Copied Looker Studio dashboards can reconnect to the retained data
On Pro, customer-built SQL and models remain available
Delivered schema and metric documentation remains available

SourceMedium IP

SourceMedium-managed connectors, orchestration, monitoring, and proprietary platform code remain SourceMedium intellectual property.

Managed refreshes stop after offboarding

“If we leave, what happens to our data, dashboards, and team workflows?”

What implementation looks like

From access to the first validated output.

For supported standard connectors, SourceMedium handles authorization guidance, historical backfill, modeling, reconciliation, testing, and dashboard setup. Your team grants access, confirms key definitions, and approves the validated outputs.

Live in two weeks. The two-week target applies to a standard launch with supported connectors. Custom sources and customer dependencies can change the timeline and are scoped separately.

Operating models

Three ways to solve the problem.

Choose based on who should own the ongoing work, not only the feature checklist.

Analytics platform

Ready-made reporting, with source coverage, definitions, AI access, and extension options that vary by vendor.

Evaluate the supported workflows, inspectable evidence, and complete commercial scope.

SourceMedium

AI, dashboards, and attribution on a foundation that SourceMedium maintains. Pro adds direct BigQuery access.

Best when you need flexibility without assembling and maintaining the stack yourself.

DIY data stack

Flexible and composable, but your team owns vendor selection, implementation, modeling, QA, and maintenance.

Best when an internal data team wants to own each component.

Explore detailed comparisons

Customers

Teams stop arguing about the data.

“Thanks to SourceMedium, our team no longer wastes time debating metric definitions in meetings. Instead, we can focus on what really matters: making informed, data-driven decisions that drive results.”

“SourceMedium has future-proofed our data infrastructure. Their comprehensive solution not only supports our current needs but is also scalable as we grow. With their managed BigQuery instance, we have full control over our data, creating custom metrics and insights rapidly. This has empowered our team to answer complex business questions and focus on strategic growth initiatives.”

“SourceMedium is our command center; it helps us identify problems before they get bigger. It's easy enough for everyone on the team to use, and it empowers all people.”

Read customer stories

Ready to stop debating the numbers?

In 30 minutes, we will

Map your current systems and reporting gaps.
Show one workflow relevant to your team.
Outline likely fit, implementation scope, and next steps.

See it for yourself.

Share a little context, then choose a time immediately after submitting.