Search, Shopping, and PMax unified with revenue
Google Ads attribution never tells the full story. Search, Shopping, Display, and PMax spend joined to Shopify orders for ROAS and CPA you can verify.
Google Ads
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Google Ads?
Bring Google Ads into the same performance review as your other channels. Compare spend, conversions, and attributed order revenue using consistent dates and definitions.
Campaign performance
Review spend and performance across campaign types. Performance Max is reported at campaign level.
Keyword performance
Search-term and keyword reports are available when SourceMedium enables them for your account.
Conversion actions
Inspect conversions by conversion action at ad and campaign level to understand what each total counts.
Cross-channel comparison
Google performance is normalized alongside Meta, TikTok, and other channels.
What you can ask
With SourceMedium Agent, you can query Google Ads data using natural language. Here are some examples.
What's our Google ROAS by campaign type? If search-term reports are enabled, which terms account for the most spend and conversions? Compare Google vs. Meta cost per acquisition this month Which conversion actions are included in our campaign totals? How did Performance Max campaigns perform against the previous period? Joins with other integrations
Google Ads data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Google Ads
OAuth into Google and select accounts. MCC hierarchy is supported for agencies.
Campaign ingestion
Campaign performance and conversion data sync, with search-term and keyword reports included only when enabled for your account.
Revenue attribution
Google conversions are validated against Shopify orders for accurate ROAS.
Ready to stop debating the numbers?
In 30 minutes, we will
-
Map your current systems and reporting gaps.
-
Show one workflow relevant to your team.
-
Outline likely fit, implementation scope, and next steps.
Book a walkthrough
Share a little context, then choose a time immediately after submitting.
Choose a time for your walkthrough
We couldn't load available times here.
Open the scheduling calendar in a new tab. If you cannot schedule now, we will still follow up.
Open scheduling calendar