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Marketing & Advertising

Search, Shopping, and PMax unified with revenue

SourceMedium ingests Google Ads performance across Search, Shopping, Display, and Performance Max campaigns—then joins spend with Shopify orders for accurate ROAS and CPA calculations.

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Google Ads

Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.

Why Google Ads?

Google Ads captures high-intent traffic, but its attribution doesn't tell the full story. SourceMedium connects Google spend to actual orders so you can optimize Smart Bidding targets and budget allocation with confidence.

Full campaign coverage

Search, Shopping, Display, PMax, and Video campaigns all sync with consistent metrics.

Keyword performance

Search terms and keywords are linked to attributed revenue for bid optimization.

Shopping product data

Product-level performance from Shopping and PMax connects to your Shopify catalog.

Cross-channel comparison

Google performance is normalized alongside Meta, TikTok, and other channels.

What you can ask

With the AI Analyst, you can query Google Ads data using natural language. Here are some examples.

What's our Google ROAS by campaign type?
Which search terms drive the most revenue?
Compare Google vs. Meta cost per acquisition this month
What's our branded vs. non-branded search performance?
Show me Shopping campaign performance by product category

Joins with other integrations

Google Ads data is designed to join with your other data sources for unified analysis.

Shopify Meta Ads TikTok Ads GA4

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

1

Connect Google Ads

OAuth into Google and select accounts. MCC hierarchy is supported for agencies.

2

Campaign ingestion

All campaign types sync daily with performance metrics and search term data.

3

Revenue attribution

Google conversions are validated against Shopify orders for accurate ROAS.

Related integrations

More connectors in Marketing & Advertising to expand your unified data model.

GA4
Meta Ads
Shopify
ChatGPT Ads

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.