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Site Analytics & Attribution

Mobile app orders, attributed correctly

SourceMedium ingests Tapcart's Insights Stream via webhook—capturing mobile app events and orders separately from Shopify metadata so mobile channel attribution is clean and complete.

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Tapcart

Site behavior and attribution systems used to reconcile session-to-order performance.

Why Tapcart?

Tapcart builds mobile apps for Shopify stores. SourceMedium pulls event data directly from Tapcart's Insights Stream, not just Shopify order metadata, so mobile channel performance is measured accurately alongside web.

Insights Stream ingestion

Tapcart's webhook-based Insights Stream feeds mobile events directly into SourceMedium.

Mobile channel attribution

App orders are attributed to the mobile channel, separate from web and other Shopify sources.

App vs. web comparison

Compare conversion rate, AOV, and LTV between app and web customers.

Order integration

Tapcart orders join your full Shopify order history for unified reporting.

What you can ask

With the AI Analyst, you can query Tapcart data using natural language. Here are some examples.

What's our mobile app vs. web conversion rate?
Compare AOV between app and web channels
Which products sell best on mobile app?
How does mobile customer LTV compare to web?

Joins with other integrations

Tapcart data is designed to join with your other data sources for unified analysis.

Shopify Meta Ads Google Ads

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

1

Enable Insights Stream

SourceMedium configures a Tapcart Insights Stream webhook to receive mobile app events.

2

Channel attribution

App orders and events are tagged with mobile channel attribution.

3

Performance analysis

Compare app and web performance in unified channel reports.

Related integrations

More connectors in Site Analytics & Attribution to expand your unified data model.

Shopify
Meta Ads
Google Ads
GA4

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.