Site Analytics & Attribution

Server-side tracking for GA4 and ads

SourceMedium ingests Elevar events via Google Pub/Sub—adding server-side attribution to the same unified funnel layer that combines GA4, Blotout, Tapcart, and Snowplow data.

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Elevar

Site behavior and attribution systems used to reconcile session-to-order performance.

Why Elevar?

Elevar provides server-side tracking for GA4 and ad platforms. SourceMedium joins Elevar events with your full attribution stack so you can measure how much incremental coverage server-side tracking adds.

Pub/Sub delivery

Elevar streams events to SourceMedium via a self-service Google Pub/Sub destination—setup takes minutes in Elevar's dashboard.

Server-side attribution

Events collected server-side bypass ad blockers and cookie restrictions for more complete coverage.

Unified funnel layer

Elevar events join GA4, Blotout, Tapcart, and Snowplow data in a single funnel event table.

Ad platform signal

Server-side purchase events improve signal quality sent back to Meta, Google Ads, and TikTok.

What you can ask

With the AI Analyst, you can query Elevar data using natural language. Here are some examples.

What's our conversion rate from Elevar-tracked sessions?

Compare Elevar vs. native GA4 attribution

Show me funnel events by tracking source

How much additional coverage does server-side tracking add?

Joins with other integrations

Elevar data is designed to join with your other data sources for unified analysis.

Shopify GA4 Meta Ads Google Ads

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

Add Pub/Sub destination

In Elevar, add SourceMedium as a Google Pub/Sub destination. SourceMedium provides the topic details.

Event ingestion

Elevar streams server-side events to SourceMedium in real time via Pub/Sub.

Attribution analysis

Elevar events join the unified funnel layer for cross-source attribution analysis.

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.