Server-side tracking for GA4 and ads
SourceMedium ingests Elevar events via Google Pub/Sub—adding server-side attribution to the same unified funnel layer that combines GA4, Blotout, Tapcart, and Snowplow data.
Elevar
Site behavior and attribution systems used to reconcile session-to-order performance.
Why Elevar?
Elevar provides server-side tracking for GA4 and ad platforms. SourceMedium joins Elevar events with your full attribution stack so you can measure how much incremental coverage server-side tracking adds.
Pub/Sub delivery
Elevar streams events to SourceMedium via a self-service Google Pub/Sub destination—setup takes minutes in Elevar's dashboard.
Server-side attribution
Events collected server-side bypass ad blockers and cookie restrictions for more complete coverage.
Unified funnel layer
Elevar events join GA4, Blotout, Tapcart, and Snowplow data in a single funnel event table.
Ad platform signal
Server-side purchase events improve signal quality sent back to Meta, Google Ads, and TikTok.
What you can ask
With the AI Analyst, you can query Elevar data using natural language. Here are some examples.
What's our conversion rate from Elevar-tracked sessions? Compare Elevar vs. native GA4 attribution Show me funnel events by tracking source How much additional coverage does server-side tracking add? Joins with other integrations
Elevar data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Add Pub/Sub destination
In Elevar, add SourceMedium as a Google Pub/Sub destination. SourceMedium provides the topic details.
Event ingestion
Elevar streams server-side events to SourceMedium in real time via Pub/Sub.
Attribution analysis
Elevar events join the unified funnel layer for cross-source attribution analysis.
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