Site Analytics & Attribution

Better GA4 data, no extra setup required

Littledata enriches GA4 and Shopify tracking server-side. SourceMedium picks up the corrected event data through your existing GA4 and Shopify integrations—no separate credential or pipeline needed.

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Littledata

Site behavior and attribution systems used to reconcile session-to-order performance.

Why Littledata?

Littledata fixes attribution gaps in GA4 by adding server-side event tracking. If you already use Littledata, SourceMedium automatically incorporates the enriched data through your existing GA4 and Shopify connections.

Passive integration

No separate Littledata credential required—SourceMedium reads enriched data through your existing GA4 and Shopify integrations.

Server-side attribution

Littledata's server-side tracking improves event capture rates for checkout and purchase events.

Funnel accuracy

More complete funnel events from page view through purchase, corrected for ad blocker gaps.

Unified event history

Littledata-enriched events join GA4, Elevar, and Blotout data in unified funnel tables.

What you can ask

With the AI Analyst, you can query Littledata data using natural language. Here are some examples.

What's our conversion rate from GA4-tracked sessions?

Show me funnel events by tracking source

How does our checkout event capture rate compare across sessions?

What percentage of purchase events are captured server-side?

Joins with other integrations

Littledata data is designed to join with your other data sources for unified analysis.

Shopify GA4

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

Enable Littledata

Install Littledata on your Shopify store. SourceMedium picks up enriched data automatically through GA4 and Shopify—no separate connection needed.

Event enrichment

Littledata improves server-side event capture for your GA4 funnel data.

Unified analysis

Enriched events flow into unified funnel reporting alongside other tracking sources.

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.