Better GA4 data, no extra setup required
Littledata enriches GA4 and Shopify tracking server-side. SourceMedium picks up the corrected event data through your existing GA4 and Shopify integrations—no separate credential or pipeline needed.
Littledata
Site behavior and attribution systems used to reconcile session-to-order performance.
Why Littledata?
Littledata fixes attribution gaps in GA4 by adding server-side event tracking. If you already use Littledata, SourceMedium automatically incorporates the enriched data through your existing GA4 and Shopify connections.
Passive integration
No separate Littledata credential required—SourceMedium reads enriched data through your existing GA4 and Shopify integrations.
Server-side attribution
Littledata's server-side tracking improves event capture rates for checkout and purchase events.
Funnel accuracy
More complete funnel events from page view through purchase, corrected for ad blocker gaps.
Unified event history
Littledata-enriched events join GA4, Elevar, and Blotout data in unified funnel tables.
What you can ask
With the AI Analyst, you can query Littledata data using natural language. Here are some examples.
What's our conversion rate from GA4-tracked sessions? Show me funnel events by tracking source How does our checkout event capture rate compare across sessions? What percentage of purchase events are captured server-side? How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Enable Littledata
Install Littledata on your Shopify store. SourceMedium picks up enriched data automatically through GA4 and Shopify—no separate connection needed.
Event enrichment
Littledata improves server-side event capture for your GA4 funnel data.
Unified analysis
Enriched events flow into unified funnel reporting alongside other tracking sources.
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