Marketing & Advertising

Gen Z ad spend connected to commerce

SourceMedium syncs Snapchat Ads campaigns and joins spend with Shopify orders for performance measurement with a younger demographic.

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Snapchat

Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.

Why Snapchat?

Snapchat reaches Gen Z consumers other platforms miss. SourceMedium connects Snapchat spend to orders so you can measure efficiency and optimize creative for this audience.

Campaign performance

Campaigns and ad squads sync with spend, impressions, and swipes.

AR Lens tracking

Augmented reality lens engagement joins conversion funnel.

Audience targeting

Demographic and interest segment performance reveals audience fit.

Cross-channel comparison

Snapchat normalized against Meta, TikTok, and Google.

What you can ask

With the AI Analyst, you can query Snapchat data using natural language. Here are some examples.

What's our Snapchat ROAS this month?

Which ad formats perform best for conversions?

Show me Snapchat spend by campaign objective

How does Snapchat CPA compare to TikTok?

What's our swipe-to-conversion rate?

Joins with other integrations

Snapchat data is designed to join with your other data sources for unified analysis.

Shopify Meta Ads TikTok Ads Google Ads

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

Connect Snapchat

OAuth into Snapchat Ads Manager and select organizations.

Attribution setup

Snapchat data joins Shopify orders using your attribution model.

Audience analysis

Measure performance against Gen Z and other target demographics.

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.