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Marketing & Advertising

Mobile app advertising, attributed to conversions

SourceMedium syncs AppLovin campaign performance—enabling mobile app install and engagement advertising analysis with conversion attribution.

AppLovin

Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.

Why AppLovin?

AppLovin is a leading mobile app advertising platform. SourceMedium connects AppLovin spend to conversions for accurate mobile campaign measurement.

App install tracking

Mobile app install campaigns tracked with conversion attribution.

Cross-platform analysis

AppLovin performance compared against other channels.

Campaign hierarchy

Campaigns and creatives sync with performance metrics.

ROAS calculation

Return on ad spend calculated against attributed conversions using documented definitions.

What you can ask

With the AI Analyst, you can query AppLovin data using natural language. Here are some examples.

What's our AppLovin ROAS?
Compare AppLovin vs. other mobile ad platforms
Show me AppLovin spend by campaign
Which creatives drive the most installs?

Joins with other integrations

AppLovin data is designed to join with your other data sources for unified analysis.

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

1

Connect AppLovin

Copy your reporting key from AppLovin and share with SourceMedium.

2

Attribution setup

AppLovin data joins conversion events for performance analysis.

3

ROAS analysis

Analyze AppLovin performance against other channels.

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.