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Analytics & Measurement Raw data only

Triple Whale measurement, written into BigQuery

Triple Whale scores channels in its own attribution model, in its own dashboard. Those numbers belong beside the platform-reported ROAS you already track.

Triple Whale

Site behavior and attribution systems used to reconcile session-to-order performance.

Why Triple Whale?

This connector is raw data only. Triple Whale writes its measurement tables into your warehouse. SourceMedium does not model them into dashboards or the AI agent yet.

Warehouse export

Triple Whale writes measurement tables into BigQuery on a schedule you set.

Beside platform ROAS

Compare Triple Whale to Meta, Google, and GA4 in one place.

Warehouse access

Query the tables directly until transformed models exist.

Joins with other integrations

Triple Whale data is designed to join with your other data sources for unified analysis.

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

1

Pick your destination

On a dedicated warehouse you set this up yourself. Otherwise request the integration in Connect and your SourceMedium team completes it.

2

Turn on the export

Grant Triple Whale write access to a dataset in your warehouse, then schedule the export. Our setup guide lists the exact access to give.

3

Confirm in SourceMedium

Click Connect so we can mark the source as in setup and check that tables are arriving.

Ready to stop debating the numbers?

In 30 minutes, we will

  1. Map your current systems and reporting gaps.

  2. Show one workflow relevant to your team.

  3. Outline likely fit, implementation scope, and next steps.

Book a walkthrough

Share a little context, then choose a time immediately after submitting.

Takes under a minute. Then pick a time.

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