Independent measurement, next to platform ROAS
Every ad platform scores itself. Fospha's cross-channel view lands beside self-attributing spend so you can see the gap.
Fospha
Site behavior and attribution systems used to reconcile session-to-order performance.
Why Fospha?
SourceMedium keeps Fospha in measurement, not ads: it is the re-attributed view no self-reporting connector can provide.
Cross-channel view
Fospha re-attribution sits next to Meta, Google, and TikTok ROAS.
Incrementality context
Compare platform-claimed conversions to Fospha's model.
Spend reconciliation
The same spend, two reads: platform and measurement.
What you can ask
With SourceMedium Agent, you can query Fospha data using natural language. Here are some examples.
How does Fospha-attributed revenue compare to Meta's claimed conversions? Which channels does Fospha credit that platform reports miss? What is our Fospha blended ROAS this month? Joins with other integrations
Fospha data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Enable Fospha
Your SourceMedium team provisions the Fospha connection.
Measurement sync
Re-attributed performance lands in the warehouse.
Compare
Read Fospha next to each ad platform's self-attribution.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
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