TV advertising, measured against sales
SourceMedium syncs Tatari TV attribution data—connecting TV ad exposure to conversions for cross-screen marketing measurement.
Tatari
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Tatari?
Tatari measures TV advertising effectiveness. SourceMedium connects TV attribution signals to orders for true cross-channel performance analysis.
TV attribution
TV ad exposure linked to subsequent conversions.
Cross-screen measurement
TV performance analyzed alongside digital channels.
Lift analysis
Observed TV campaign response analyzed.
Network performance
Performance by TV network and daypart.
What you can ask
With the AI Analyst, you can query Tatari data using natural language. Here are some examples.
What's our TV-attributed revenue? Compare TV vs. digital ROAS Show me TV performance by network How do observed orders and revenue change during TV advertising periods? Joins with other integrations
Tatari data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Tatari
Contact your Tatari account rep to enable SourceMedium integration.
Attribution sync
TV attribution data syncs and joins order history.
Cross-screen analysis
Analyze TV performance alongside digital channels.
Ready to stop debating the numbers?
Book a platform walkthrough
In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.
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