First-party events, modeled with orders
Snowplow behavioral events live in a stream your BI never joins to revenue. Page and product events modeled next to Shopify and GA4.
Snowplow
Site behavior and attribution systems used to reconcile session-to-order performance.
Why Snowplow?
SourceMedium lands Snowplow events in the same warehouse as orders so site behavior and revenue share a grain, without a second tracking stack in Looker.
Behavioral events
Page, product, and checkout events sync from Snowplow.
Order join
Events attach to Shopify customers and orders where identifiers match.
Funnel context
Snowplow sits next to GA4, Elevar, and RudderStack.
What you can ask
With SourceMedium Agent, you can query Snowplow data using natural language. Here are some examples.
Which Snowplow events precede a first purchase? How does Snowplow checkout start volume compare to GA4? What is our product-view to purchase rate from Snowplow? Joins with other integrations
Snowplow data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Provision Snowplow
Your SourceMedium team seeds the Snowplow pipeline for your tenant.
Event sync
Behavioral events land in the warehouse.
Join to orders
Events report next to Shopify and GA4 funnels.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
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