Native advertising, measured against conversions
SourceMedium syncs Outbrain campaign performance for content discovery and native advertising, joining spend with orders for attributed ROAS analysis.
Outbrain
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Outbrain?
Outbrain places native ads on premium publisher sites. SourceMedium connects Outbrain spend to orders so you can measure content marketing ROI.
Content performance
Track which content campaigns drive actual conversions.
Publisher insights
Performance by publisher site reveals best placements.
Funnel contribution
Outbrain attributed to upper-funnel and assisted conversions.
Cross-channel analysis
Outbrain normalized against other paid channels.
What you can ask
With the AI Analyst, you can query Outbrain data using natural language. Here are some examples.
What's our Outbrain ROAS? Which publisher sites drive the most conversions? Show me Outbrain spend by campaign How does Outbrain CPA compare to Taboola? Joins with other integrations
Outbrain data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Outbrain
Request API access and add SourceMedium as an admin user.
Attribution setup
Outbrain data joins Shopify orders for conversion tracking.
Content analysis
Analyze which content and publishers drive revenue.
Ready to stop debating the numbers?
Book a platform walkthrough
In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.
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