Site Analytics & Attribution

Post-purchase survey data for attribution

SourceMedium syncs KnoCommerce survey responses—enabling self-reported attribution that reveals where customers actually discovered your brand.

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KnoCommerce

Site behavior and attribution systems used to reconcile session-to-order performance.

Why KnoCommerce?

KnoCommerce surveys ask customers 'How did you hear about us?' at checkout. SourceMedium joins these responses with orders for attribution calibration and self-reported acquisition analysis.

Self-reported attribution

Customer-stated discovery source captured at point of purchase.

Channel validation

Compare self-reported vs. tracked attribution to calibrate models.

Segment insights

Survey responses reveal channel preferences by customer segment.

Attribution modeling

Kno data joins UTMs and sessions for multi-source attribution.

What you can ask

With the AI Analyst, you can query KnoCommerce data using natural language. Here are some examples.

What channels do customers say they discovered us from?

Compare self-reported vs. tracked attribution

Which channels are under/over-attributed?

Show me survey response rates

How does self-reported attribution vary by product?

Joins with other integrations

KnoCommerce data is designed to join with your other data sources for unified analysis.

Shopify GA4 Meta Ads Google Ads

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

Connect KnoCommerce

Enter your KnoCommerce API credentials.

Survey sync

Survey responses sync and link to Shopify orders by order ID.

Attribution analysis