Marketing & Advertising

Affiliate and partnership attribution

SourceMedium syncs Impact Radius partner performance and attributed conversions—enabling affiliate ROI analysis alongside paid media.

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Impact Radius

Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.

Why Impact Radius?

Impact Radius manages affiliate and influencer partnerships. SourceMedium connects partner-driven conversions to orders for true affiliate contribution analysis.

Partner performance

Individual partner metrics with clicks, conversions, and commission.

Attribution tracking

Partner touchpoints join the full attribution model.

Commission analysis

True ROI calculated against attributed revenue, not just commissions.

Cross-channel comparison

Affiliate performance normalized against paid media channels.

What you can ask

With the AI Analyst, you can query Impact Radius data using natural language. Here are some examples.

Which affiliate partners drive the most revenue?

What's our affiliate ROAS after commission costs?

Compare affiliate vs. paid media CPA

Show me top partners by attributed revenue

What percentage of revenue comes from affiliates?

Joins with other integrations

Impact Radius data is designed to join with your other data sources for unified analysis.

Shopify Meta Ads Google Ads

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

Connect Impact Radius

Enter your Impact Radius API credentials.

Conversion sync

Partner conversions sync and link to Shopify orders.

ROI analysis

Analyze true affiliate ROI including commission costs.

Ready to stop debating the numbers?

Book a platform walkthrough

In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.