Server-side tracking for accurate attribution
SourceMedium connects Blotout event data—enabling server-side attribution that survives cookie restrictions and ad blockers.
Blotout
Site behavior and attribution systems used to reconcile session-to-order performance.
Why Blotout?
Blotout provides privacy-compliant server-side tracking. SourceMedium ingests Blotout events for accurate attribution even when client-side tracking fails.
Server-side tracking
Events collected server-side bypass ad blockers and cookie limits.
Attribution accuracy
More complete attribution when client-side tracking is blocked.
Funnel events
Page views, add-to-cart, and purchase events feed attribution.
Unified event history
Blotout events join GA4 and other sources in unified tables.
What you can ask
With the AI Analyst, you can query Blotout data using natural language. Here are some examples.
What's our conversion rate from Blotout-tracked sessions? Compare Blotout vs. GA4 attribution coverage Show me funnel events by tracking source How many events are captured server-side vs. client-side? How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Blotout
The Blotout customer success team configures a Google Pub/Sub destination pointed at SourceMedium—no manual setup on your end.
Event ingestion
Blotout streams server-side events to SourceMedium via Pub/Sub in real time.
Attribution improvement
Blotout events join GA4 and other sources in unified funnel analysis.
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