Subscription flexibility signals, joined to order history
SourceMedium syncs Loop subscription data, capturing pause, skip, and swap events alongside recurring orders so you can measure how subscription behavior drives retention and lifetime value.
Loop
Commerce, order, billing, and subscription systems that anchor revenue and lifecycle reporting.
Why Loop?
Loop manages subscription flexibility for Shopify brands. SourceMedium connects Loop's subscriber events to your full order history so you can see exactly how pauses and skips correlate with churn risk and LTV.
Pause and skip tracking
Pause, skip, and swap events are captured per subscriber and linked to their order sequence.
Subscriber state analysis
Active, paused, and cancelled subscriber states join customer profiles for retention segmentation.
Churn signal detection
Repeated skips and pauses are surfaced as early churn indicators at the cohort level.
Unified recurring revenue
Loop subscription orders sync with Shopify for consistent MRR and recurring revenue reporting.
What you can ask
With the AI Analyst, you can query Loop data using natural language. Here are some examples.
How do pauses affect 90-day subscription retention? What percentage of subscribers have paused at least once? Show me subscription LTV by pause behavior Which products have the highest skip rates? Do customers who skip repurchase at lower rates? How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Loop
Loop connects automatically via Shopify app integration.
Flexibility signal sync
Pause, skip, and swap events enrich subscription orders with behavior signals.
Retention analysis
Analyze how subscription flexibility affects cohort retention and LTV.
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