Programmatic Amazon advertising, measured
SourceMedium syncs Amazon DSP campaigns and joins spend with orders for upper-funnel attribution and retargeting analysis.
Amazon DSP
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Amazon DSP?
Amazon DSP reaches Amazon shoppers across the web. SourceMedium connects DSP spend to orders for full-funnel attribution that includes programmatic touchpoints.
Demand-side platform
DSP campaigns sync with impressions, clicks, and attributed conversions.
Audience targeting
Amazon audience segments performance tracked for optimization.
Retargeting analysis
Cart abandoners and past purchasers segmented for efficiency.
Cross-channel attribution
DSP touchpoints join Meta, Google, and other channels.
What you can ask
With the AI Analyst, you can query Amazon DSP data using natural language. Here are some examples.
What's our Amazon DSP ROAS? Which audience segments convert best? Show me DSP spend by campaign type Compare DSP vs. Sponsored Products efficiency What's our DSP-attributed revenue this month? Joins with other integrations
Amazon DSP data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Amazon DSP
OAuth into Amazon Advertising and enable DSP access.
Attribution setup
DSP campaigns join the full attribution model.
Audience analysis
Measure performance by Amazon audience segment.
Ready to stop debating the numbers?
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In a 30-minute walkthrough, we'll review your current data stack, show how SourceMedium would replace or complement it, and demonstrate workflows relevant to your business.
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