SourceMedium vs Rivery
An evidence-backed comparison across integrations, attribution, data freshness, SQL access, pricing, and support.
| Feature | ||
|---|---|---|
| Integrations & Data Sources | Commerce, ads, email, subscriptions, and ops, reconciled daily with 4,000+ automated quality checks | Being absorbed into Boomi Data Integration — product roadmap uncertain |
| Data Freshness | The maintained platform baseline is complete through the prior day. Some connectors support faster incremental updates. | Existing pipelines still run, but product direction is now Boomi's to decide |
| Attribution Models | No SourceMedium pixel is required. SourceMedium reconstructs observed purchase journeys from the tracking and first-party data sources already available. | Not included — Rivery was an ELT and orchestration tool, not an analytics platform |
| Cohort / CLTV | Pre-built analytics modules including LTV, repurchase, retention, and new customer analysis | Not included — no analytics capability of any kind |
| Dashboards & Visualization | Pre-built dashboards and forkable Looker Studio templates. Analytical answers can expose the underlying SQL. Documentation and methodology answers cite the governing sources. | Not included — required a separate BI tool |
| Custom Metrics | Define a metric once and use it across dashboards, SQL, and AI. | Workflow-based transformations within Rivery — but future availability uncertain |
| Data Access & Exports | Managed BigQuery foundation with included compute and direct query access to modeled tables | Loaded into your warehouse — but Rivery's future as a standalone product is unclear |
| Support & Success | Initial onboarding includes solution hours with a US-based Customer Solutions Engineer. Onboarding and ongoing platform support are included. | Ticket-based support; dedicated engineering resources required |
Sources (16)
Based on publicly available documentation, last verified July 2026.
Pricing overview
How SourceMedium and Rivery pricing compares.
SourceMedium
- Model
- Month-to-month commitment.
- Starting price
- Provided after scope review
- Limits
- Usage overages may apply and are explained before signing.
Rivery
- Model
- Usage-based — transitioning to Boomi pricing model
- Starting price
- Was usage-based; Boomi pricing TBD
- Tiers
- Being integrated into Boomi Data Integration
- Limits
- Product roadmap and pricing are now determined by Boomi
What happened to Rivery
Rivery offered ELT, transformation, and orchestration in a single platform — a more consolidated approach than most data stack components. But with 0.4% market share, the product was acquired by Boomi in December 2024 and is being integrated as "Boomi Data Integration."
For ecommerce brands that built pipelines on Rivery, the situation is familiar: a vendor acquisition changes the product roadmap, pricing model, and support experience. This is the same pattern that hit Stitch Data (acquired by Talend, then Qlik) and that concerns Fivetran + dbt customers after the 2025 merger.
Why this is an opportunity to consolidate
Rivery tried to solve part of the MDS fragmentation problem by combining ELT + transformation + orchestration. That was the right instinct — but it still left you needing a warehouse, a BI tool, and all the ecommerce-specific analytics on top.
Go further than Rivery did. Rivery consolidated three tools into one. SourceMedium integrates connectors, warehouse, transformation, dashboards, attribution, and AI in one managed platform. The consolidation thesis was right; the scope was too narrow.
Direct warehouse access. Your data lands in a managed BigQuery environment with included compute. Tableau, dbt, Python, Hex, and other compatible tools connect directly. Customer-owned GCP deployment is available when preferred.
Commerce analytics from a maintained model. Rivery focused on data movement and transformation. SourceMedium includes maintained attribution, LTV, cohort, and margin definitions across seven reporting modules.
Automated quality, not just orchestration. Rivery's orchestration kept pipelines running on schedule. SourceMedium goes further with 4,000+ automated quality checks that verify data reconciles back to source systems. Orchestration ensures data moves; quality checks ensure it's correct.
A stable partner with a roadmap: For supported standard connectors, SourceMedium handles authorization guidance, historical backfill, modeling, reconciliation, testing, and dashboard setup. Your team grants access, confirms key definitions, and approves the validated outputs. Custom sources are scoped separately. Ongoing platform support is included.
When staying with Boomi makes sense
If your data infrastructure extends well beyond ecommerce into enterprise application integration, iPaaS workflows, or Boomi's broader integration ecosystem, staying within Boomi's platform may simplify your overall architecture. But if ecommerce analytics was the primary reason you used Rivery, a dedicated platform will deliver more value than a general-purpose iPaaS.
More comparisons
See how SourceMedium compares with other ecommerce analytics platforms and data stacks.
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