---
title: "TikTok Ads integration"
description: "SourceMedium syncs TikTok Ads campaign data and joins it with Shopify orders to measure real performance—not just platform-attributed conversions."
url: "https://sourcemedium.com/integrations/tiktok-ads"
---

# Short-form video spend, attributed to revenue

SourceMedium syncs TikTok Ads campaign data and joins it with Shopify orders to measure real performance—not just platform-attributed conversions.

## Integration Snapshot

- Platform: TikTok Ads
- Category: Marketing & Advertising
- Availability: Generally available
- Documentation: [View docs](https://sourcemedium.com/docs/data-inputs/platform-integration-instructions/tiktok-integration)

## Why teams connect TikTok Ads

TikTok is the fastest-growing ad platform for DTC brands. SourceMedium connects TikTok spend to actual orders so you can compare efficiency against Meta, Google, and other channels with confidence.

## Key capabilities

- Campaign + creative performance: Campaigns, ad groups, and individual ads with spend, reach, and video metrics.
- Spark Ads tracking: Creator content and organic posts used as ads are tracked alongside paid creative.
- Audience demographics: Age, gender, and region breakdowns reveal which segments convert best.
- Cross-channel comparison: TikTok performance normalized alongside Meta, Google, and other platforms.

## Example BigQuery tables

- `rpt_ad_performance_daily`: Daily ad metrics (source_system = 'tiktok')
- `obt_orders`: Orders for ROAS calculation with UTM attribution
- `rpt_executive_summary_daily`: Channel-level ROAS and spend rollup

## Common enrichments

- ROAS calculated against attributed Shopify orders
- Cost per acquisition by attribution model
- Video view-through rate correlation with conversions
- Spark Ads vs. standard ad performance breakdown

## Questions you can ask

- What's our TikTok ROAS compared to Meta?
- Which TikTok campaigns have the lowest CPA?
- Show me TikTok spend and revenue by week
- What's our TikTok cost per new customer vs. repeat?
- Which ad creatives drive the most attributed revenue?

## Joins with

- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)
- [Klaviyo](https://sourcemedium.com/integrations/klaviyo)

## How it works

1. Connect TikTok Ads: OAuth into TikTok Ads Manager and select advertiser accounts.
2. Attribution setup: TikTok data joins Shopify orders using your attribution model.
3. Cross-channel analysis: Compare TikTok efficiency against all channels in unified tables.

## Related integrations

- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)
- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Klaviyo](https://sourcemedium.com/integrations/klaviyo)