---
title: "Superfiliate integration"
description: "SourceMedium syncs Superfiliate campaign performance — conversions, revenue, and spend — and joins it with Shopify orders so you can benchmark affiliate ROI directly against your paid social and search channels."
url: "https://sourcemedium.com/integrations/superfiliate"
---

# Affiliate and ambassador performance, measured like paid media

SourceMedium syncs Superfiliate campaign performance — conversions, revenue, and spend — and joins it with Shopify orders so you can benchmark affiliate ROI directly against your paid social and search channels.

## Integration Snapshot

- Platform: Superfiliate
- Category: Marketing & Advertising
- Availability: Generally available
- Documentation: [View docs](https://sourcemedium.com/docs/data-inputs/platform-integration-instructions/superfiliate-integration)

## Why teams connect Superfiliate

Superfiliate powers co-branded affiliate and ambassador programs for DTC brands. SourceMedium puts Superfiliate campaign data in the same reporting layer as Meta and Google Ads, so you can compare affiliate ROAS and customer acquisition cost with a single methodology.

## Key capabilities

- Campaign performance data: Affiliate campaign conversions, revenue, and commission spend sync to the same performance report as your paid channels.
- Creator and program breakdown: See performance by affiliate campaign and ambassador program to identify your highest-ROI creators.
- New customer acquisition: Track how many affiliate-driven orders are net new customers vs existing buyers.
- Channel mix benchmarking: Affiliate sits alongside Meta, Google, and TikTok in unified channel reporting.

## Example BigQuery tables

- `rpt_ad_performance_daily`: Campaign-level affiliate performance (source_system = 'superfiliate')
- `obt_orders`: Orders attributed to Superfiliate affiliate campaigns

## Common enrichments

- Affiliate campaign revenue and commission spend
- ROAS benchmarked against paid channels
- New vs returning customer split from affiliate traffic

## Questions you can ask

- What is our Superfiliate affiliate ROAS vs Meta Ads last quarter?
- Which affiliate campaigns drive the most new customer acquisition?
- How does affiliate customer LTV compare to paid social acquisition?
- What percentage of affiliate orders are first-time buyers?

## Joins with

- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)

## How it works

1. Connect Superfiliate: Share your Superfiliate API key. SourceMedium pulls campaign, conversion, and commission data.
2. Program data sync: Affiliate campaign performance and conversion data sync to your warehouse.
3. Channel performance analysis: Affiliate joins your full paid media mix for unified ROAS and acquisition analysis.

## Related integrations

- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Klaviyo](https://sourcemedium.com/integrations/klaviyo)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)