---
title: "Snowplow integration"
description: "Snowplow behavioral events live in a stream your BI never joins to revenue. Page and product events modeled next to Shopify and GA4."
url: "https://sourcemedium.com/integrations/snowplow/"
---

# First-party events, modeled with orders

Snowplow behavioral events live in a stream your BI never joins to revenue. Page and product events modeled next to Shopify and GA4.

## Integration Snapshot

- Platform: Snowplow
- Category: Analytics & Measurement
- Availability: Supported integration
- Documentation: [View docs](https://sourcemedium.com/docs/data-inputs/platform-integration-instructions/snowplow-integration)

## Why teams connect Snowplow

SourceMedium lands Snowplow events in the same warehouse as orders so site behavior and revenue share a grain, without a second tracking stack in Looker.

## Key capabilities

- Behavioral events: Page, product, and checkout events sync from Snowplow.
- Order join: Events attach to Shopify customers and orders where identifiers match.
- Funnel context: Snowplow sits next to GA4, Elevar, and RudderStack.

## Questions you can ask

- Which Snowplow events precede a first purchase?
- How does Snowplow checkout start volume compare to GA4?
- What is our product-view to purchase rate from Snowplow?

## Joins with

- [Shopify](https://sourcemedium.com/integrations/shopify)
- [GA4](https://sourcemedium.com/integrations/ga4)
- [RudderStack](https://sourcemedium.com/integrations/rudderstack)
- [Elevar](https://sourcemedium.com/integrations/elevar)

## How it works

1. Provision Snowplow: Your SourceMedium team seeds the Snowplow pipeline for your tenant.
2. Event sync: Behavioral events land in the warehouse.
3. Join to orders: Events report next to Shopify and GA4 funnels.

## Related integrations

- [GA4](https://sourcemedium.com/integrations/ga4)
- [Elevar](https://sourcemedium.com/integrations/elevar)
- [RudderStack](https://sourcemedium.com/integrations/rudderstack)
- [Shopify](https://sourcemedium.com/integrations/shopify)