---
title: "ChatGPT Ads integration"
description: "SourceMedium can incorporate reporting data made available through OpenAI Ads Manager Beta and join eligible campaign data with Shopify orders. Availability, ingestion method, field coverage, and cadence are confirmed during scope review."
url: "https://sourcemedium.com/integrations/chatgpt-ads"
---

# ChatGPT Ads reporting in the same governed model

SourceMedium can incorporate reporting data made available through OpenAI Ads Manager Beta and join eligible campaign data with Shopify orders. Availability, ingestion method, field coverage, and cadence are confirmed during scope review.

## Integration Snapshot

- Platform: ChatGPT Ads
- Category: Marketing & Advertising
- Availability: Generally available
- Documentation: [View docs](https://sourcemedium.com/docs/data-inputs/platform-integration-instructions/chatgpt-ads-integration)

## Why teams connect ChatGPT Ads

Treat ChatGPT Ads as an emerging channel without creating a separate reporting workflow. Available campaign data can be mapped into the same governed marketing model used for established channels.

## Key capabilities

- Governed reporting inputs: Available spend, impression, click, and conversion fields are mapped into documented marketing models.
- Cross-channel comparison: Eligible reporting data is normalized alongside established channels for consistent efficiency analysis.
- Account-specific coverage: The available reporting fields, ingestion method, history, and cadence are confirmed for the Ads Manager Beta account during scope review.
- Observed contribution context: Where identity and campaign signals allow, eligible order context supports governed attribution and channel-mix analysis.

## Example BigQuery tables

- `rpt_ad_performance_daily`: Daily-grain ChatGPT Ads spend, impressions, clicks, and conversions
- `obt_orders`: Orders for ROAS calculation with UTM attribution
- `rpt_executive_summary_daily`: Channel-level ROAS and spend rollup

## Common enrichments

- ROAS calculated when spend and attributed order data are both available
- Cost per acquisition using the configured attribution model
- New vs. repeat customer context for eligible attributed orders
- Observed contribution across supported attribution models

## Questions you can ask

- What's our ChatGPT Ads ROAS compared to Meta and Google?
- How much revenue is ChatGPT Ads driving this month?
- What's our ChatGPT Ads cost per new customer?
- Show me ChatGPT Ads spend and attributed revenue by week
- How does ChatGPT Ads affect our blended ROAS?

## Joins with

- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)
- [TikTok Ads](https://sourcemedium.com/integrations/tiktok-ads)

## How it works

1. Confirm Ads Manager Beta access: Review the account's available reporting access, fields, history, and supported ingestion method.
2. Map available reporting data: SourceMedium maps eligible campaign data into the governed marketing model and validates the available coverage.
3. Measure and compare: Compare supported ChatGPT Ads metrics with established channels using the same documented definitions.

## Related integrations

- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)
- [TikTok Ads](https://sourcemedium.com/integrations/tiktok-ads)
- [Shopify](https://sourcemedium.com/integrations/shopify)