---
title: "Attentive integration"
description: "SourceMedium syncs Attentive campaign and message performance — sends, clicks, and attributed revenue — and joins it with Shopify orders so you can measure owned-channel contribution the same way you measure paid."
url: "https://sourcemedium.com/integrations/attentive"
---

# SMS and email revenue, measured like your other channels

SourceMedium syncs Attentive campaign and message performance — sends, clicks, and attributed revenue — and joins it with Shopify orders so you can measure owned-channel contribution the same way you measure paid.

## Integration Snapshot

- Platform: Attentive
- Category: Email & SMS
- Availability: Beta
- Documentation: [View docs](https://sourcemedium.com/docs/data-inputs/platform-integration-instructions/attentive-integration)

## Why teams connect Attentive

Attentive builds high-performance SMS and email programs for consumer brands. SourceMedium connects Attentive performance to purchase history, so you can benchmark owned-channel revenue against paid media with the same attribution methodology.

## Key capabilities

- Campaign + message metrics: Sends, clicks, and attributed revenue for SMS and email campaigns and automated flows.
- Subscriber lifecycle: Subscriber growth, opt-out trends, and active list size connect to customer order history.
- Cross-channel benchmarking: Attentive performance lives in the same reporting layer as Klaviyo and Postscript for direct comparison.
- Revenue attribution: Attributed orders are validated against Shopify to give you accurate owned-channel contribution.

## Example BigQuery tables

- `rpt_outbound_message_performance_summary_daily`: Daily send, click, and revenue metrics by campaign (source_system = 'attentive')
- `obt_orders`: Orders attributed to Attentive campaigns

## Common enrichments

- SMS and email campaign revenue attributed to Shopify orders
- Subscriber opt-in and opt-out rate trends
- Owned-channel contribution benchmarked against paid

## Questions you can ask

- How much revenue did Attentive SMS drive last month?
- How does Attentive click-through rate compare to our Klaviyo flows?
- What is our SMS opt-out rate trend over the last 90 days?
- Compare Attentive, Postscript, and Klaviyo revenue for the same period

## Joins with

- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Klaviyo](https://sourcemedium.com/integrations/klaviyo)
- [Postscript](https://sourcemedium.com/integrations/postscript)

## How it works

1. Connect Attentive: Share your Attentive account details. SourceMedium sets up the data sync.
2. Message data sync: Campaign sends, clicks, and attributed revenue sync to your warehouse.
3. Cross-channel analysis: Attentive performance joins your full channel mix for unified attribution.

## Related integrations

- [Postscript](https://sourcemedium.com/integrations/postscript)
- [Klaviyo](https://sourcemedium.com/integrations/klaviyo)
- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Amazon Seller Central](https://sourcemedium.com/integrations/amazon-seller-central)